Cystic Fibrosis New Zealand is grateful for the support of its corporate partners – the businesses across New Zealand that contribute to our mission of adding tomorrows every day to the lives of those with CF.
Today, corporations measure philanthropic success not just by the resources they provide, but also by what their charitable giving achieves. Any business can rest assured that donation to Cystic Fibrosis New Zealand (CFNZ) produces results.
How Your Business Can Help
There are many ways for companies to get involved in our lifesaving work.
- Make a Charitable Gift – give a grant or a cash contribution
- Join an Event – participate in or become a sponsor of one of our events around New Zealand or form a team and participate in a sporting event and raise funds for breath4CF
- Start a Cause-related Marketing Programme – increase revenues, create brand loyalty and raise funds by investing in a cause-related marketing programme
- Workplace Giving – encourage employee giving through IRD’s Payroll Giving, show your employees that you support their charitable efforts and double or triple their contributions with a company match.
Nielson Media Research: “The Consumer who Cares”; Good is Gold Report, 2004
Cause-related or ‘Social Responsibility’ marketing is a strategic positioning and marketing discipline that links a company and its products to a social issue or worthy cause. Recognising the growing awareness of the benefits of Social Responsibility marketing in New Zealand and working in partnership with the Robin Hood Foundation, Nielsen Media Research has developed Good is Gold; a new continuous measure of New Zealanders attitudes towards support for charitable and other worthy causes which then can be linked to product, service and media consumption. . .
To read more: http://www.nielsenmedia.co.nz/en/pdf/mri/21/GoodisGold_Q3_Report_Final.pdf
To learn more about partnering with CFNZ contact Chief Executive, Jane Bollard